The End of Media “Planning”
I think it’s time media planning should finally die — or at least evolve beyond recognition.In a world where attention is fragmented and consumers act before they think, the traditional approach to media planning isn’t just outdated — it’s actively ...
AI Gets Personal, Proactive, and Powerful: Brainlabs’ Take on Google Marketing Live 2025
Google Marketing Live 2025 made one thing clear: AI is no longer just a feature—it’s the foundation. In the below POV, the Brainlabs team breaks down what the latest product rollouts mean for marketers. From AI Max campaigns and better brand control...
Unlocking Smarter Paid Search: Why Structure Is Your Secret Weapon
Paid search is no longer about manual control—it's about teaching AI to optimize for your business goals. This guide shows how smarter account structures can unlock real efficiency and performance gains.
Unified CTV: All the Power of TV, but Better than Ever
The TV landscape is shifting fast, with CTV opening up powerful new opportunities—and new challenges—for advertisers. This content explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficien...
Media Upfronts 2025 Breakdown: Power Moves & Strategic Levers
TL;DR: 2025 Upfronts Reset the Playing FieldLive content is king, commerce is baked into the screen, and AI is rewriting the ad playbook. Platforms like Google, NBCU, Amazon, Disney, and Netflix are collapsing the gap between culture and conversion—...
Slashing your ad budget in a downturn? That might be your most expensive decision yet.
Discover how brand marketers can navigate 2025’s economic headwinds with smarter media strategies, efficient ad spend, and data-backed insights. Preview Not Working? Open PDF Please wait while flipbook is loading. For more related info,...
Ali Goodman Joins Brainlabs as Managing Partner, North America
Brainlabs, the high-performance media agency known for its innovative approach to omni-channel media, is proud to announce the appointment of Ali Goodman as Managing Partner, North America. With more than 15 years of experience across media agencies...
Brainlabs Strengthens Global Leadership, Appoints Grant Impey as Global Chief Commercial Officer
Brainlabs, the high-performance media agency known for its innovative approach to omni-channel media, has appointed Grant Impey as Global Chief Commercial Officer in London, reporting to the U.S.-based Global Chief Operating Officer Sean Seamer. Bri...
Brainlabs Appoints Claire Dean as Chief Strategy Officer, UK & EMEA
Brainlabs, the high-performance media agency, has announced the appointment of Claire Dean as Chief Strategy Officer, UK & EMEA. Reporting to UK CEO Dan Bottigileri and working closely with Brainlabs’ Global CSO, Sue Unerman, Claire will oversee...