Slashing your ad budget in a downturn? That might be your most expensive decision yet.
Discover how brand marketers can navigate 2025’s economic headwinds with smarter media strategies, efficient ad spend, and data-backed insights. Preview Not Working? Open PDF Please wait while flipbook is loading. For more related info,...
Ali Goodman Joins Brainlabs as Managing Partner, North America
Brainlabs, the high-performance media agency known for its innovative approach to omni-channel media, is proud to announce the appointment of Ali Goodman as Managing Partner, North America. With more than 15 years of experience across media agencies...
Brainlabs Strengthens Global Leadership, Appoints Grant Impey as Global Chief Commercial Officer
Brainlabs, the high-performance media agency known for its innovative approach to omni-channel media, has appointed Grant Impey as Global Chief Commercial Officer in London, reporting to the U.S.-based Global Chief Operating Officer Sean Seamer. Bri...
Brainlabs Appoints Claire Dean as Chief Strategy Officer, UK & EMEA
Brainlabs, the high-performance media agency, has announced the appointment of Claire Dean as Chief Strategy Officer, UK & EMEA. Reporting to UK CEO Dan Bottigileri and working closely with Brainlabs’ Global CSO, Sue Unerman, Claire will oversee...
UNICEF USA join Brainlabs: A Strategic Partnership Driven by Purpose
We are delighted to share the news that UNICEF USA has appointed Brainlabs to handle its full-service digital duties, including data, paid search, paid social, programmatic, strategy and planning, and SEO. UNICEF USA advances the global mission o...
Unlock Marketing ROI: Insights from the Google Think Measurement Summit
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This quote was attributed to John Wanamaker over a century ago, and yet the sentiment rings true for the majority of advertisers today - caused by slow adopti...
Ali Reed Joins Brainlabs EMEA as Chief Growth Officer
Brainlabs, the high-performance media agency known for its innovative approach to omni-channel media, has appointed Ali Reed as UK-based Chief Growth Officer. Ali will join the UK leadership team, reporting directly to UK CEO Dan Bottiglieri. Ali...
AI in cultural media: let’s talk about it
It’s no secret (and honestly, it’s getting kind of boring) that AI is everywhere. Whether you like it or not, AI has integrated into our workplaces, conversations, and daily lives. But what is interesting is its pace. Over the last...
Does anyone still care about authenticity?
Remember when TikTok was banned in the U.S. for 12 hours? Yeah, that was weird. But what was even stranger was the trend that came ahead of it. Fueled by the fear of losing the platform, influencers toppled authenticity by spilling their deepest ...