Relationship Management
Objective
Cloze was seeking to drive new app installs for their relationship and inbox management solution with new, refreshed creative assets developed through data-informed testing.
Solution
Static creative concepts were developed based on Cloze’s client motivations, these fueled a robust testing strategy to uncover winning concepts and user motivations. Results would then drive rapid iterations of 15 second videos developed on a weekly basis to drive user acquisition.
Execution
Static Images
2D Animation
Results
100+
creative variations
6x
lift in app installs