The Impact of Generative AI on Search Advertising

The recent announcements by Microsoft and Google about their integration of Generative AI into their search engines have caused a stir in the marketing world. We explore the potential impact of Generative AI on search advertising and what advertisers need to know.

With the introduction of OpenAI’s ChatGPT technology on Bing and Google’s AI chatbot, Bard, powered by their own LaMDA language model, there are many discussions surrounding the accuracy, reliability, and ethical implications of these AI experiences.

From a search advertising perspective, our report examines the possible implications of these developments and the potential opportunities they present for advertisers.