Google Search in 2023: Is Performance Max a must?

In the exploration of Google Search in 2023, our focus centres on the Performance Max (PMax) campaign type. Through the utilization of our proprietary testing database, Hippocampus, we examine the broader impact experienced by 18 Brainlabs clients across diverse sectors, aiming to assess PMax’s performance and significance.

The results reveal the strengths of PMax, demonstrating its ability to achieve superior CPA and ROAS outcomes compared to similar Google Ads campaigns. We also delve into the crucial inputs that contribute to success within the PMax environment, namely data, creative assets, and feeds.

We also provide valuable insights and recommendations for effectively harnessing PMax’s potential and navigating the ever-evolving landscape it presents.