TikTok’s new compliance changes and what it means for advertisers

TikTok has announced new compliance measures to meet Europe’s new online regulations following the introduction of the Digital Services Act.

Brainlabs’ Costas Tsiappourdhi shared his thoughts with Adweek’s Stephen Lepitak on the resulting changes for the platform and what it means for advertisers.

“While the ability to opt out of content personalization could see a change in how those users engage, I expect, in practice, TikTokers will be reluctant to part ways with their algorithmically curated For You pages, resulting in few opt-outs overall.”

Read the full article in Adweek here: https://www.adweek.com/social-marketing/tiktok-eu-changes-impact-advertiser-experience/