Travis Tallent features in Adweek speaking on OpenAI’s new web search product

Rumour has it that Open AI is working on a web search product. The ChatGPT maker’s new product is partially powered by Microsoft Bing, bringing it in more direct competition with Google. 

Our VP of SEO in North America, Travis Tallent spoke to ADWEEK’s Trishla Ostwal all about what the data says so far when it comes to GenAI powered search vs traditional search, and what it could mean in the future for targeting specific audience types.

Read the full article in Adweek here: https://www.adweek.com/programmatic/openai-web-search-challenge-google/