Brainlabs is first independent agency to achieve certification for Reddit Ads Formula in the UK 

We’re delighted to announce that Brainlabs has become the first independent agency to be certified in Reddit Ads Formula, an on-demand learning hub to educate brands and agencies on everything they need to drive maximum success on the platform. As a result of this certification, Brainlabs can better deliver optimal campaigns for their clients across every major ad solution on Reddit, as part of their ongoing resolution to stay ahead of the digital media agency pack and deliver high-performance results for advertisers.

Reddit has emerged as one of the fastest-growing players in the social advertising realm, tapping into 100,000 highly engaged communities, with interest-based conversations across every imaginable topic and innovative targeting capabilities impervious to traditional cookie-based tracking methods. This unique combination makes Reddit a powerful platform for companies looking to drive performance through contextual and interest-based advertising.

Recognising Reddit’s growing dominance in the UK, Brainlabs was quick to equip its team with all of the necessary expertise to harness the platform’s full potential. This recognition combined with the agency’s commitment to a best-in-class digital education led to Brainlabs hosting their first ever ‘Agency Takeover Day’ at its London office, during which their entire Social team underwent live training led by the Reddit UK leadership team. As a result, Brainlabs has been able to support clients such as OVO and Which? Better as they continue to activate full-funnel solutions on Reddit to meet their performance and brand objectives.

Commenting on the achievement, Costas Tsiappourdhi, Brainlabs’ UK Social Product Partner said: “We’re so thrilled to become the first independent agency to be Reddit Certified in the UK! This partnership exemplifies our commitment to future-proofing our agency and empowering our team with the skills needed to excel in the dynamic social media landscape. In the short time since we ran the program, our teams have already proactively identified new ways to drive results for our clients with an immediate uptick in Reddit solutions being proposed to solve business objectives. None of this would have been possible without the fantastic support of the Reddit team, whose collaboration has been instrumental in our journey towards excellence.” 

“Brainlabs is a best-in-class example of an independent agency investing in the knowledge, tools, and understanding to drive the best results for their clients,” said Susanne Mostertman, Reddit’s Head of Mid-Market EMEA. “The expertise gained via our industry-leading certification program makes Brainlabs experts in all things Reddit, allowing their clients to deliver performance-winning strategies on our platform.”