Ali Reed Joins Brainlabs EMEA as Chief Growth Officer

Brainlabs, the high-performance media agency known for its innovative approach to omni-channel media, has appointed Ali Reed as UK-based Chief Growth Officer. Ali will join the UK leadership team, reporting directly to UK CEO Dan Bottiglieri.

Ali is tasked with driving business development, securing major new clients and expanding revenue across key local, regional and global accounts for the agency.  As Brainlabs continues to expand its footprint across EMEA through acquisition and integration, she will be responsible for harnessing and scaling new products and offerings both internally and to Brainlabs clients.

Bringing extensive agency leadership experience, Ali was most recently UK CEO of PHD, where she led the agency-wide adoption of a transformative digital approach. This approach saw PHD retaining and winning multiple global and local accounts including Volkswagen Group, Sainsbury’s Argos Group, Chanel, HSBC and Uber during her tenure. Previously, she was Managing Director at Essence, a GroupM agency, where she played a key role in business growth and client service excellence.

“I am overjoyed to welcome Ali to Brainlabs,” said Dan Bottiglieri, CEO of Brainlabs UK. “We took our time to find someone of both outstanding character and a track record to match. Ali has spectacular experience as a true partner to clients: delivering revenue and profit growth for some of the largest domestic and global advertisers, but above all she enriches the client and agency teams she works with with a positive and enterprising mindset. As Chief Growth Officer, Ali will lead large-scale new business pitches and establish long-term strategic partnerships with publishers and clients.” 

“Joining Brainlabs in a role which is centred on growth is a brilliant step for me personally, as I look to expand my experience into the indie sector doing something I love”, said Ali Reed. “At a time when both clients and talent are asking for smarter, smoother and more transparent relationships and results, I can’t think of a better agency to work for to make that happen. I look forward to working with the incredibly talented team at Brainlabs as we drive our next chapter of growth together.”

Since 2024, Brainlabs UK has won multiple accounts including OVO, Staysure and Polaroid, and continues to be one of the fastest growing agencies with triple-digit growth over the past year. Read the news in Campaign UK here.