Today Sophie and Dan are off to impart wisdom at HeroConf. At 1pm, Sophie has some cracking secrets to share about how to use advanced Excel skills. Skills that will take your AdWords account to the next level – effectively the 1-Up Green Mushroom of PPC. Later, at 3.15pm, Dan will be talking about how to bid better. He argues that if you follow his 5 steps, your bidding will be “better than 99% of SEM accounts”. Promising stuff. Other speakers at the conference include PPC greats such as Larry Kim and Samantha Noble. It looks set to be an informative few days.

Follow us on Twitter and Facebook for more Brainlabs fun and updates.