Andy Littlewood Joins Brainlabs North America as Chief Planning and Data Officer
We’re excited to announce the appointment of Andy Littlewood as Chief Planning and Data Officer, North America. Littlewood will join the New York office today to supercharge the agency’s planning and data capabilities. Reporting directly to CEO Adam...
Brainlabs’ Guide to Value-Based Bidding: Unlocking the Power of the Bidder
Introduction Value-based bidding (VBB) has taken the digital world by storm. In our testing we’ve found, when used thoughtfully, it’s a top choice for achieving high-performance - but there’s a catch. Adoption can be slow on a client by client ba...
Brands are gambling millions by using the same legacy Super Bowl equation – is there a way to up the odds?
The big game is a big deal for a reason. If it’s anything like last year, Super Bowl LIX will have more than 120 million TV viewers, aka 42% of US households. But just because it’s a big deal, doesn’t mean it’s an easy win for every brand that inves...
From socials to streaming: why brands should care about this influencer shift
For a long time now, influencers have been leading the fray on short- and long-form social content. We all know how they have reshaped marketing strategies over the years and just how important they have become to every marketer’s social strategy. B...
A dozen things I learned in 2024
I’m inspired by Tom Whitall’s 52 Things I Learned in 2024 (I found number 35 particularly interesting), but one a week really is a lot of lessons. And so, here is my shorter list - just a dozen things (one a month) I have learned in 2024. Ther...
2025: What’s in Store for Influencer Marketing?
2025 is underway, and in our latest report we reflect on our predictions from last year, and look ahead to what will dominate influencer marketing conversations over the next 12 months. Our creative strategists Hannah Cole, Celeste Houlker, ...
Artificial vs. Authentic: The Tug of War in Influencer Marketing’s Future
AI is the term on everyone's lips, the headline at every marketing event. But let's cut to the chase: Will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection? In this report, Brainlabs Glo...
Spotify’s visual shift – how your brand can get on board
Video content is hot. She’s the It Girl who turns heads wherever she goes. In 2025, it’s still going to be all eyes on her. One platform that has realized this is Spotify, which has recently announced a deeper shift into video content in...
Brainlabs helps Anglian Home Improvements boost ROAS by 45% with Enterprise Bidding
At Brainlabs, we’re proud of the partnerships we’ve built with our clients - particularly those that involve innovation, collaboration, and a commitment to achieving high-performance results. That’s why we’re shining a light on the strong partne...