How brands are still finding their feet with Threads one month since launch
One month on since Threads’ launch, brands are still finding their feet with Meta’s text-based app, so not having a solid strategy yet is no cause for concern. Brainlabs Associate Director of Paid Social, Carolyn Garavente spoke to Digiday'...
The Top Brands Going Community-First On Social
How to build brand love and drive sales through the power of niche communities. The full-funnel power of influencer marketing is winning over CFOs. Want a slice of the cake? Learn how to become a Community Champion on social from eight...
Winning the Mid-Funnel with YouTube
The combination of a more fragmented media landscape, a ‘messier and more confusing’ shopping journey and more fickle consumers means planning across the funnel has never been more complex. But, importantly, we’ve also never had more exciting tools ...
Brainlabs’ Jon Molina shares his thoughts on Meta’s newly launched Threads platform
“Meta’s Twitter copycat”, Threads, has attracted much attention from various different brands and marketing companies since its launch on July 5th 2023. Brainlabs’ VP of Paid Social Jonathan Molina spoke to Krystal Scanlon at Digiday and asks, knowi...
Brainlabs speaks to The Media Leader ahead of the launch of Threads
Instagram’s Twitter rival, Threads, launched July 5th 2023 after several months of development. Brainlabs’ UK Social Product Partner, Costas Tsiappourdhi, spoke to The Media Leader about it, outlining the new social media platform’s ability to “be a...
Brainlabs hosts YouTube Unboxed in partnership with Google
Earlier this month, we had the pleasure of co-hosting YouTube Unboxed with our partners over at Google. We explored why YouTube is where the UK chooses to watch the content they love, and how to navigate the dynamically changing video landscape a...
Brainlabs’ Jon Molina shares his views on the future of advertising on Reddit
As subreddits and third-party apps continue to go dark in response to Reddit’s proposed API changes, our VP of Paid Social, Jonathan Molina, spoke to Jack Benjamin at The Media Leader all about the impact to advertisers. Jon shared his view...
Brainlabs shares their take on the impact moderator blackouts on Reddit have had on advertisers
Thousands of Reddit communities went dark this month. The moderator blackouts are in protest of a new policy, set to come into effect from July 1st, that will charge third-party apps for the use of Reddit’s previously free API. Brainlabs Senior A...
Brainlabs speaks to Digiday about the utilization of AI-media buying on platforms
Google, Meta and TikTok alike have all built AI-powered ad tools to manage multiple facets of campaign management, from audience targeting to budget allocation. Yet trust in these tools remains an issue for many marketers. Our Chief Product Offic...