Winning the Mid-Funnel with YouTube
The combination of a more fragmented media landscape, a ‘messier and more confusing’ shopping journey and more fickle consumers means planning across the funnel has never been more complex. But, importantly, we’ve also never had more exciting tools ...
Brainlabs’ Jon Molina shares his thoughts on Meta’s newly launched Threads platform
“Meta’s Twitter copycat”, Threads, has attracted much attention from various different brands and marketing companies since its launch on July 5th 2023. Brainlabs’ VP of Paid Social Jonathan Molina spoke to Krystal Scanlon at Digiday and asks, knowi...
Brainlabs speaks to The Media Leader ahead of the launch of Threads
Instagram’s Twitter rival, Threads, launched July 5th 2023 after several months of development. Brainlabs’ UK Social Product Partner, Costas Tsiappourdhi, spoke to The Media Leader about it, outlining the new social media platform’s ability to “be a...
Brainlabs hosts YouTube Unboxed in partnership with Google
Earlier this month, we had the pleasure of co-hosting YouTube Unboxed with our partners over at Google. We explored why YouTube is where the UK chooses to watch the content they love, and how to navigate the dynamically changing video landscape a...
Brainlabs’ Jon Molina shares his views on the future of advertising on Reddit
As subreddits and third-party apps continue to go dark in response to Reddit’s proposed API changes, our VP of Paid Social, Jonathan Molina, spoke to Jack Benjamin at The Media Leader all about the impact to advertisers. Jon shared his view...
Brainlabs shares their take on the impact moderator blackouts on Reddit have had on advertisers
Thousands of Reddit communities went dark this month. The moderator blackouts are in protest of a new policy, set to come into effect from July 1st, that will charge third-party apps for the use of Reddit’s previously free API. Brainlabs Senior A...
Brainlabs speaks to Digiday about the utilization of AI-media buying on platforms
Google, Meta and TikTok alike have all built AI-powered ad tools to manage multiple facets of campaign management, from audience targeting to budget allocation. Yet trust in these tools remains an issue for many marketers. Our Chief Product Offic...
Brainlabs speaks to AdWeek about the convergence of social and search
Now more than ever, marketers are noticing the power of Google-like search and creator-style content on social platforms. In light of TikTok and Instagram introducing new search ad formats, some advertisers are questioning whether socia...
Brainlabs joins panel at The Future of Brands hosted by The Media Leader
Earlier this year, Brainlabs SVP of Strategy & Planning, Venya Wijegoonewardene, spoke as part of a wide-ranging panel discussion at The Future of Brands 2023. The London-based panel revealed that increased time pressures for effectiven...