Google Marketing Live 2023 | Redefining AI: from predictive tool to collaborative essential
In the ever-changing realm of digital marketing, artificial intelligence (AI) has emerged as a transformative force. The recent Google Marketing Live event showcased Google's commitment to leveraging AI for full funnel dominance. This document p...
Brainlabs’ work with consumer champion Which? features in Campaign
One of Brainlabs’ longest standing clients, British consumer champion Which?, has undergone a major brand refresh to underline its relevance and promote the trustworthy actionable advice it offers to people. Which? has played a big part in ...
SEOpinions Q2 2023 | CRO & SEO, AI Chatbots in Search, & GA4
Our VP of SEO, Travis Tallent is back with his latest edition of SEOpinions, giving you all the latest Search insights to cut through the noise. Take me to the full version Here’s what you can expect in the full edition...
Supercharging Broad Match Using AI-Powered Automation
In the fast-paced world of PPC marketing, it's easy to overlook the potential of broad match keywords amidst the flood of shiny new product announcements. However, the effectiveness of broad match has significantly improved in recent years, prom...
Adam Potashnick appointed as Brainlabs’ North America CEO
We’re thrilled to announce the appointment of Adam Potashnick as CEO, North America. Adam will have a remit to build on Brainlabs’ impressive growth across the US and Canada and further cement our reputation as a full-service, digital-first media...
Brainlabs awarded $50M Media Business for Mobile Operator, Consumer Cellular
We are delighted to share the news that mobile operator Consumer Cellular has joined our growing client roster in the US. Brainlabs will manage its multi-million retail media, paid search, and paid shopping account. Brainlabs and Consumer Cellula...
Connecting the Dots with Amazon Marketing Cloud
Measurement is a critical challenge for marketers, impacting every strategic decision in performance marketing. As budgets grow and retail media becomes a key part of digital advertising, transparency and accurate customer journey assessments ar...
Brainlabs CEO Dan Gilbert speaks to The Times about the future of AI tech in Marketing
AI tech tools that make online marketing more accurate Recent announcements on new AI-powered services have sparked huge amounts of debate in the advertising community, with discussions spanning the accuracy & reliability of new models, the e...
Chris Davis, Head of Growth speaks to Campaign about de-influencing
De-influencing represents a sleeping giant our industry needed to wake "A rebellion". "The birth of the anti-ad"."The death knell for influencers". Just a few contentious terms you’ll find if you Google "what is de-influencing?". After more di...