Brainlabs CEO Dan Gilbert speaks to The Times about the future of AI tech in Marketing
AI tech tools that make online marketing more accurate Recent announcements on new AI-powered services have sparked huge amounts of debate in the advertising community, with discussions spanning the accuracy & reliability of new models, the e...
Chris Davis, Head of Growth speaks to Campaign about de-influencing
De-influencing represents a sleeping giant our industry needed to wake "A rebellion". "The birth of the anti-ad"."The death knell for influencers". Just a few contentious terms you’ll find if you Google "what is de-influencing?". After more di...
The Impact of Generative AI on Search Advertising
The recent announcements by Microsoft and Google about their integration of Generative AI into their search engines have caused a stir in the marketing world. We explore the potential impact of Generative AI on search advertising and what advert...
Brainlabs Appointed as Media Agency of Record for The Estée Lauder Companies UK & Ireland
We are delighted to share the news that The Estée Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record. Brainlabs will be working closely with ELC UK&I to create digital-first and data...
SEOpinions Q1 2023 – E-E-A-T, AI & ChatGPT, & Algorithm Changes
SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here. 2023: The Year Pan...
Google Search in 2023: Is Performance Max a must?
In the exploration of Google Search in 2023, our focus centres on the Performance Max (PMax) campaign type. Through the utilization of our proprietary testing database, Hippocampus, we examine the broader impact experienced by 18 Brainlabs clients a...
The marketing trends that will dominate 2023
In this report, we explore the marketing trends that are expected to dominate strategies in 2023. With the erosion of third-party cookies and the increasing focus on data privacy, brands are urged to invest in a first-party data strategy to adapt to...
5 Key Principles of Marketing During a Recession
Inflation is at an all time high, energy prices are dangerously surging and a global recession is looming. There is a huge responsibility on marketers to help businesses to stimulate growth and help consumers to make the right choices given their new...
SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize yo...