The Impact of Generative AI on Search Advertising
The recent announcements by Microsoft and Google about their integration of Generative AI into their search engines have caused a stir in the marketing world. We explore the potential impact of Generative AI on search advertising and what advert...
Brainlabs Appointed as Media Agency of Record for The Estée Lauder Companies UK & Ireland
We are delighted to share the news that The Estée Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record. Brainlabs will be working closely with ELC UK&I to create digital-first and data...
SEOpinions Q1 2023 – E-E-A-T, AI & ChatGPT, & Algorithm Changes
SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here. 2023: The Year Pan...
Google Search in 2023: Is Performance Max a must?
In the exploration of Google Search in 2023, our focus centres on the Performance Max (PMax) campaign type. Through the utilization of our proprietary testing database, Hippocampus, we examine the broader impact experienced by 18 Brainlabs clients a...
The marketing trends that will dominate 2023
In this report, we explore the marketing trends that are expected to dominate strategies in 2023. With the erosion of third-party cookies and the increasing focus on data privacy, brands are urged to invest in a first-party data strategy to adapt to...
5 Key Principles of Marketing During a Recession
Inflation is at an all time high, energy prices are dangerously surging and a global recession is looming. There is a huge responsibility on marketers to help businesses to stimulate growth and help consumers to make the right choices given their new...
SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize yo...
Divya Gururaj joins as Brainlabs first-ever Global Chief Client Officer
We're thrilled to announce the appointment of Divya Gururaj, as our first-ever Global Chief Client Officer. As we continue to grow our footprint around the world, Divya will join as part of the global senior leadership team to lead strategy, new bus...
Reclaiming Amazon chargebacks: You can get HOW much back?
Did you know you could be losing up to 7% of your total annual revenue on Amazon in the form of chargebacks and shortages? Fears of a global recession have the retail industry facing some of the most challenging financial conditions in recent histor...