Brainlabs acquires leading influencer marketing agency Fanbytes
Brainlabs has acquired influencer marketing agency Fanbytes, strengthening our portfolio to deliver a full range of performance channels for clients. With expertise in platforms including TikTok, Instagram, YouTube and Snapchat, Fanbytes has carv...
How data-driven prediction is changing the face of remarketing
The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, according to a report from Gartner Inc., 63% of marketers...
We’ve been voted #1 digital agency in the UK for the 2nd year running!
This is HUGE! Our peers have voted us as their most admired agency for the second year running in The Drum's UK Digital Agency Census 2022. It's always great to get awards but it's a special honour being recognised by fellow marketers. We topped ...
Persuasive ad copywriting: Using behavioural science insights to drive better results on Facebook
Did you know that ad copy that uses insights from the behavioural sciences discipline can lead to striking improvement in Facebook campaign performance? In a recent experiment, we ran for a UK retail client, the ad variation informed by behaviour...
Auditing for Success in SEO: Find Your Website’s Next Great Opportunity
As businesses are investing more in SEO, the expectation to see results is increasing. A recent survey from Search Engine Journal shows that 22% of clients want to see traffic increase as a result of SEO work. That puts a lot of pressure on marketer...
Fernando Emilio Silva appointed as Brainlabs’ first LATAM CEO
We're thrilled to welcome Fernando to Brainlabs as CEO, LATAM. Based in Mexico, he will grow the agency's existing presence across the region. Fernando arrives at Brainlabs with extensive experience across the media industry in LATAM having serve...
No Cookies, No Problem? 3 GMP Tips to Protect Your Data Strategy
There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies by 2023, this is a crucial year to get your data ...
Takeaways: Digital Marketing in 2022 – Industry Trends To Watch For
These trends were discussed as part of our December webinar, which you can watch on-demand here. Every year, there are more and more developments in marketing and technology. Now more than ever, we are facing changes to our industry that are exciting...
To 3P or not to 3P? Three Industry Challenges for Amazon Marketplaces
As we head into 2022, and as I have recently moved into a new role as SVP here at Molzi by Brainlabs, I wanted to reflect on three industry challenges that seem to be evergreen. I could have, of course, picked supply chain (or whatever health challen...