How Analytics 360 can help build a best-in-class data set up
Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 has some game-changing features for businesses looki...
How to get SEO traffic to your blog
Writing a blog that no one ever reads is the internet equivalent of throwing a party, where half the people who’ve marked themselves as attending on Facebook don’t turn up. That moment when you log into Google Analytics and see th...
SalesForce Community Cloud: SEO insights
The Salesforce Community Cloud is a content management system (CMS) specialized for support or community-focused websites. It is a powerful CMS that allows brands like NASA, Ancestry, PlayStation, Intel, and many o...
What you can do with a free Semrush account
Building your SEO toolkit is generally dictated by two things: your budget and your goals. This makes test-driving tools and platforms an ideal way to figure out which platforms provide the features that you need most, and lets you determine just ho...
Search Ads 360 and Display & Video 360: the perfect integration
Search Ads 360 and Display & Video 360, in conjunction with Campaign Manager, allows you to achieve every digital marketer's dream: showing the right person the right ad at the right time at the right cost. Like most dreams, making it come true ...
Programmatic display: an introduction to Display and Video 360
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devices, YouTube, Gmail and other affiliated networks. ...
Web-based robots.txt parser using Google’s open-source Code
The punchline: I’ve been playing around with a toy project recently and have deployed it as a free web-based tool for checking how Google will parse your robots.txt files, given that their own online tool does not replicate actual Googlebot behaviour...
Search Ads 360: top bidding and reporting features
Search Ads 360, formerly known as DoubleClick Search, is a powerful search management platform built for advanced campaign management and reporting. It integrates Google Ads, Bing Ads, Yahoo! Japan, Yahoo! Gemini and Baidu all in one interface. This...
How to identify SEO competitors
Who hasn’t heard the proverb “keep your friends close, and your enemies closer”? This phrase alludes well to a key aspect of good SEO strategies: knowing who your search competitors are. Your search competition is made up of sites competing for t...