What are “Impressions” in Google Search Console?
This post is about a hill I’m willing to die on, but might not need to – I actually have no idea whether the title of this post is a controversial statement, or not. I’m keen to find out! However, from what I see in talks, posts, pitches, and busine...
Brainlabs shortlisted for two 2019 Google Premier Partner Awards!
We're super thrilled to share the news that Brainlabs has been nominated for two Google EMEA Premier Partner Awards 2019, celebrating excellence in digital marketing! We're up for two categories: Search Excellence 🔎for our work with Which?App ...
The CMO’s guide to cookies, ITP, and privacy
The cookiepocalypse and Intelligent Tracking Prevention… also known as the digital marketer’s modern-day nightmare. But do they really need to be? Measurability has long been the pillar of digital marketing, and now we're on a trajectory moving a...
PPC & SEO synergy part 3: ad copy testing & QS correlation with page speed
Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two here. The two synergy ideas covered in this post w...
What Is the MECE Principle?
Imagine starting a job as Director of Growth for a SaaS startup. The company measures your success by growth in revenue for your subscription product line. It’s a big task, the pressure is high, your mind reels as it grasps for a starting point. Aft...
What is content strategy?
Imagine you’re the first hire to the customer service team in a VC-backed startup. Every week you gain customers, and some of those customers need support. Your job is to manage these requests. Hiring a team would allow you to triage the increasing ...
Brainlabs shortlisted for five awards at the UK Agency Awards 2019!
KA-POW! Can we say five birds with one stone? Yes, please! We've been shortlisted for the following five awards at the UK Agency Awards 2019: Best Agency Culture Biddable Media Agency of the Year Search Agency of the Year Innovative Agency ...
What is a ranking factor?
I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently (naming no names!), and the other is that it’s related to another pet peeve of mine, about ranking factor studies. W...
ScreamingFrog Beginner’s Guide
If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you! A common issue I noticed as an intern was the significant amount of trouble interns had setting up and navigating...