How to estimate SEO traffic
Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a key question you’ll need to answer is how much organic search traffic is reasonable to expect, and wha...
Brainlabs shortlisted for Campaign Agency of the Year Awards 2018
You read it here first: in 2019, Brainlabs will be rubbing shoulders with the stars! 🏆 Campaign's Agency of the Year awards are a celebration of some of the very best British agencies, highlighting remarkable work and talent in the industry. And we...
The battle for the future of media
Naming things isn’t easy in this industry, from what you call yourself as a company to the way you describe your services. Brainlabs currently calls itself a ‘performance marketing agency’; not too long ago it was a ‘PPC agency’, and before that it w...
Businesses need to adapt to automation before it’s too late. Here’s how.
I often get asked why we took on a robot receptionist. Doesn’t that scare our human employees? Am I trying to induce the robocalypse? The main thing to remember about increased automation is that it's synonymous with increased productivity. In other...
Search engines around the world
There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn't use Google? SEO pr...
John Mueller interview at SearchLove
I was fortunate enough to be able to interview Google’s John Mueller at SearchLove and quiz him about domain authority metrics, sub-domains vs. sub-folders and how bad is ranking tracking really. I have previously written and spoken about how to int...
How to rank for head terms
Over the last few years, my mental model for what does and doesn’t rank has changed significantly, and this is especially true for head terms – competitive, high volume, “big money” keywords like “car insurance”, “laptops”, “flights”, and so on. Thi...
Find anomalies in your campaign spending with this Google Ads script
Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns underspending, let alone overspending, but even pay-per-click (PPC) superheroes aren’t entirely infallible. If a chan...
How to get featured snippets
Most companies with a presence on Google will have an interest in appearing at the top of search results. Naturally then as SEOs, we are often asked how featured snippets can be acquired. If you’re currently working on winning some featured snippets,...