Influencer niches and why you need to blur them
Influencer marketing used to only work in a certain way. Creators would be part of a specific vertical and advertise products in that vertical to their followers. What is a vertical? A "vertical" in the influencer world is essentially a nic...
Navigating GA4 Attribution Shifts and Elevating Paid Search Performance
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Olympics and Paralympics 2024: Three social marketing lessons from this year’s games
Summer 2024 has been the summer of sport. Yep, football, tennis, cricket, and many more have taken over our screens. And, one of the most highly-anticipated events of the year has come to a close. Of course, we’re talking about the Paris Ol...
Brainlabs achieves 15% conversion lift for G Adventures with YouTube channel mix expansion
At Brainlabs, we're dedicated to driving exceptional results for our clients. In partnership with G Adventures and Google, our team introduced a transformative YouTube strategy that not only scaled their activity but also enhanced performance an...
Brand personas on social: if yours isn’t distinct, you may as well give up
Social brand persona is the most pivotal part of your social media marketing. Period. This is especially the case on TikTok. And in 2024 as audiences are still moving away from flawless, curated feeds, viewers are looking for distinct, completely...
Brainlabs is first independent agency to achieve certification for Reddit Ads Formula in the UK
We’re delighted to announce that Brainlabs has become the first independent agency to be certified in Reddit Ads Formula, an on-demand learning hub to educate brands and agencies on everything they need to drive maximum success on the platform. ...
Google abandons third-party cookie deprecation plans
Google's plans to drop third-party cookies in Chrome have crumbled. But, what does this mean for advertisers? We've broken down how this pivot will impact brands and customers, and what it means for advertisers trying to stay ahead of the cu...
Everything you need to know about affiliate marketing in 2024
Affiliate marketing has been around for a while now (the Amazon affiliate program began in 1996!). What started as product links crammed into articles has evolved into lucrative careers for bloggers and influencers and an effective marketing strateg...
Move fast or fail: The shift to instinct over strategy in influencer marketing
How do you succeed in influencer marketing in 2024? Brands must be ultra fast, fluid, and instinctive. They must think on their feet and react to changing social media platforms and shifting consumer behaviors. Sometimes “strategy”...