AdWords Statistical Relevance Calculator
Ever run an AdWords test and not have a clue whether you can make a decision based on the data you get back? You're not alone. That's why we're sharing this handy statistical relevance calculator that plays nicely with AdWords ad experiments. To get...
Omniture Beginner’s Tutorial
Back in December 2013, I wrote a tutorial post showing how to find basic analytics data in Omniture, and explaining differences in terminology between Omniture and Google Analytics. Both platforms have seen some changes since then, so this refresh re...
Brainlabs is going to SES London!
We’re pleased to announce that on the 10th of February our MD, Dan Gilbert, will be speaking at SES London. The talk is called “If You Can't Code, You Can't Do PPC”. As you may have noticed, coding is important to us at Brainlabs: Dan will be talking...
Brainlabs wins The Digitals!
We are delighted to announce that we have won the Search Marketing category at The Digitals for our real time bidding for search platform we built for alpharooms. Please join us, if only momentarily, to bask in this paid search glory. We thank our b...
Improving UX through Analytics
User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying...
How to Set Up User-ID in Google Analytics
User ID is one of the biggest new features of the Universal Analytics platform and analytics.js tracking code. In this post I’ll explain what it is, how it works, and how to set it up and get started. Google Analytics identifies users using cookies. ...
Statistical significance for CRO
Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke. In this post I’ll outline 6 things you need to know to make statistical significance for conversion rate A/B tests and broader analytics...
How to learn SEO
When you talk to SEOs about how they got into the industry, the stories are always pretty varied. There is no standard route into SEO given that it isn't taught at University or College, at least not as a stand alone course. Many people tend to fall...
Getting video results in Google
NOTE: This article is now somewhat dated. For a more up to date and in-depth look at getting video rich snippets, please check out this post. The following post is a beginner's Video SEO blueprint. Follow the steps below to ensure that you’re gettin...