TikTok AI avatars: how to maintain trust in the future of influencer
There’s no doubt that AI is here to stay (and we’ve only tipped our toe into its true potential). With influencers, AI tools are already becoming a part of our daily ritual… more on this later. One of the newest AI integrations to emerge is comin...
Is AI prompt engineering already dead?
Brainlabs has partnered with Michael Taylor, Author of Prompt Engineering for Generative AI and a leading voice in the world of digital marketing and AI for this guest post. With extensive experience in leveraging technology for business growth, rea...
Divya Gururaj joins LinkedIn for a discussion on B2B Marketing at Cannes Lions Festival of Creativity 2024
Today’s B2B marketing leaders are focused on putting the right systems and technologies in place along with boosting their data analytics capabilities. In the LinkedIn Collective Studio at Cannes session, Gina Kleiner, Director of Product M...
TikTok ban: don’t lose sleep over it
Everyone’s talking about the potential TikTok ban in the U.S. Lawmakers argue that TikTok's ownership by Chinese tech giant ByteDance poses a security threat and fear they’re handing over U.S. data. TikTok denies these allegations, but Pres...
How to win in influencer marketing without breaking the bank
Sixty per cent of marketers will be increasing their influencer marketing budget throughout 2024. Influencer rates and usage fees are now scarily high, probably because influencer marketing is still driving substantial results. In fact, our data sho...
Brainlabs Leaders Daniel Gilbert and Stephen Allan Recognized in PMW 2024 Powerlist
Brainlabs continues to shine as its leaders, Daniel Gilbert and Stephen Allan, have been recognized in Performance Marketing Week's (PMW) Powerlist 100 for 2024. This prestigious list honors the top 100 professionals who have made significant positi...
Tastemakers: The influencer strategy that’s changing everything
A common problem is arising time and time again among global brands who are utilizing influencer marketing. With the rise of the creator, and more brands than ever before on social, it’s becoming harder than ever to create fresh, dynamic content ...
Brainlabs speak to Adweek about how advertisers rebuild their Search strategies as Google’s AI search engine grows
Google's AI search engine, AI Overview, has revolutionized online search by integrating videos and images, and encouraging complex queries. Traditional SEO methods are becoming obsolete, with an expected 25% decrease in organic traffic. Although the...
Brainlabs hosts The AI Advantage in partnership with Google
Earlier this month, we had the pleasure of co-hosting The AI Advantage with our partners over at Google. We uncovered how to leverage AI-powered tools to get the most out of media investment and drive high-performance results. Our guests gathered...