2025: What’s in Store for Influencer Marketing?
2025 is underway, and in our latest report we reflect on our predictions from last year, and look ahead to what will dominate influencer marketing conversations over the next 12 months.
Our creative strategists Hannah Cole, Celeste Houlker, and Sham Ahmed give their take on what influencer marketers need to do to stay ahead of the game in 2025. Topics covered include:
- How to reach untapped audiences
- Why taking risks will be essential
- The role of AI
- Which platforms you should be activating on
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