Artificial vs. Authentic: The Tug of War in Influencer Marketing’s Future

AI is the term on everyone’s lips, the headline at every marketing event. But let’s cut to the chase: Will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection?

In this report, Brainlabs Global VP of Influencer, Tom Sweeney, and Chief Data Officer, Will Akhurst, discuss the evolving impact of AI on influencer marketing, where authenticity has always reigned supreme.

They explore what the future of AI and creativity looks like, and debate whether it’s possible to blend both worlds, marrying human strategy with data and automation.

So, who wins? AI or creativity?

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