Brainlabs appointed as media planning and buying agency of record for Polaroid
We are delighted to share the news that Polaroid has appointed Brainlabs to handle its digital media planning and buying service.
Polaroid is an iconic brand recognized worldwide for its pioneering instant photography technology. With a rich history spanning decades, Polaroid continues to inspire creativity and capture moments in time through its innovative range of instant cameras, film, and imaging products.
Leo Jennings, Chief Revenue Officer UK at Brainlabs said:
“We are so thrilled to partner with Polaroid, an iconic brand that shares our ‘High-Performance’ mindset and is steeped in history and innovation. We’re excited to bring our strategy to life through a unified desire to innovate, challenge conventional media wisdom and smart use of First-Party live data.”
Benoit Carmet, Integrated Media Manager at Polaroid said:
“It was an exciting project, we were very impressed with all proposals, and are very thankful to all the agencies involved for their hard work and dedication throughout the process. Brainlabs stood out in all areas of the brief, we are really looking forward to this new partnership and to elevate Polaroid to the next level.”
