UNICEF USA join Brainlabs: A Strategic Partnership Driven by Purpose
We are delighted to share the news that UNICEF USA has appointed Brainlabs to handle its full-service digital duties, including data, paid search, paid social, programmatic, strategy and planning, and SEO.
UNICEF USA advances the global mission of UNICEF, the United Nations agency for children working in 190 countries and territories to protect children’s rights and well-being. UNICEF supports the most vulnerable children by addressing challenges such as health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more, and UNICEF USA advances the global mission by rallying the American public.
“To meet this moment for children, we’re evolving how we reach and engage supporters. Brainlabs stood out for their innovative thinking, data-driven approach, and deep expertise in performance media. We’re excited to partner with them as our full service media agency to accelerate growth and help drive greater impact for UNICEF USA.” – Michele Walsh, Chief Philanthropy Officer & Executive Vice President at UNICEF USA
When UNICEF USA launched their agency search in July 2024, they sought a partner who could increase donations—but they also wanted a collaborator who could amplify their mission of creating an equitable world for every child.
After a competitive pitch, Brainlabs stood out by transforming UNICEF USA’s media strategy from “storytelling for donations” to “storytelling for a difference.” Adam Potashnick, Brainlabs CEO, North America, emphasized their shared commitment: “We align with their mission and are excited to utilize our expertise to further their progress of relentlessly pursuing an equitable world for every child.”
Brainlabs holistic approach to brand and performance, full-funnel strategy, and the team’s genuine passion won UNICEF USA’s confidence. We stood out for our ability to break free of traditional channel silos, creating a seamless, connected approach to media that aligns perfectly with UNICEF USA’s mission and ambition. Said Differently will partner with Brainlabs on creative and email marketing for the UNICEF USA account.
With every team member eager to contribute, Brainlabs will officially launch the partnership in July 2025 supporting UNICEF USA’s work.
