Brainlabs wins Best Experimental Campaign at 2024 Performance Marketing Awards

Promo Investigator, our unique tech solution designed for Estée Lauder Companies UK&I, won the prestigious prize at the annual Performance Marketing Awards in front of a glamorous audience of talented marketers, there to showcase their outstanding achievements across a variety of categories. 

The impressive Promo Investigator is a first-to-market solution powered by AI, ideated to combat increasing media inflation and hefty competitors’ promotions in real time, combining our unique tech and paid search expertise with a truly fearless test-and-learn approach, in classic Brainlabs style.

“Promo investigator is our team’s little baby. It was created to respond to a challenge that continues to disturb our client’s sleep pattern and consequently affects media performance. It was also a big blocker in our capacity to move away from the short-sighted revenue focus, and unlocked our capacity to invest in new customer acquisition and Estée’s long-term growth.

“Not only were we able to create something completely new and extremely innovative, but it also allowed us to put together our best brains and experts to speed up its growth. After the initial testing period, Promo Investigator is now in the scaling phase and it will soon be embedded into our AO strategy.” Stella Rossi, Brainlabs’ Senior Account Director for Estée Lauder Companies UK&I

“Promo Investigator is an incredible example of using technology as a powerful enabler to adapt to an ever evolving retail landscape. It has helped us outsmart the competition, avoid media wastage and connect with consumers when we can make the biggest impact.” Mélina Kacherou-Carage, Consumer Experience & Media Director, Estée Lauder Companies UK&I