Brainlabs co-hosts The Social Edge in partnership with Meta
In a world full of predictable strategies, having The Social Edge can make all the difference.
There’s no doubt that social media is becoming one of the top platforms for brand discovery, with many global internet users turning to channels like Instagram and Facebook to find new brands.
Fuelled by creators and supercharged by AI personalisation, its influence only grows. That’s why we co-hosted The Social Edge, an exclusive event with our friends at Meta, where we spent the afternoon learning how to gain the upper hand and push the boundaries of social media excellence.
You can catch the recordings of the presentations from our experts below.
Welcome to The Social Edge!
Daniel Bottiglieri, CEO, UK, Brainlabs
Rob Smallwood, Head of Industry, Media Agencies, UK&I, Meta
Hear from leaders at Brainlabs & Meta as they share insights on their joint commitment to delivering high-performance results for clients. Learn how together both parties collaborate to help you gain a competitive edge and achieve your business goals.
The Power of Breaking the Rules
Sue Unerman, Global Chief Strategy Officer, Brainlabs
Legacy marketing strategies, built on outdated, and sometimes stale data, are out. As the media industry becomes more complex and diverse, relying on yesterday’s rules might not just be limiting – it could be harmful to growth.
Sue took to the stage to share how breaking the rules can make for a winning media strategy. Learn how to transform brand health and business growth with agile, forward-thinking strategies to secure a competitive advantage.
A View from Meta: How brands can unlock growth opportunities on social
Zehra Chatoo, Strategic Planning Partner, Meta
Zehra reveals how the latest advancements from Meta’s advertising suite are opening up new ways for brands to build relationships with customers and communities online.
The Hidden Potential of Paid Social
Costas Tsiappourdhi, Head of Paid Social, UK, Brainlabs
Hannah Killick, Data Strategy Partner, UK, Brainlabs
Hannah and Costas dive into the world of paid social and reveal the untapped potential it holds for brands. Discover how to maximise your social media investment and learn how doubling down on Meta’s measurement solutions, such as Brand Lift and Search Lift has helped our clients unlock the hidden value of paid ads.
The Bytesights Booster Effect
Celeste Houlker, Creative Lead, Influencer, UK, Brainlabs
Josh Marjoram, Paid Social Director, UK, Brainlabs
Celeste and Josh explore how pairing insights from Bytesights Booster with innovative creative can empower your brand to better perform across influential digital and social platforms.
From Control to Co-Creation: Redefining brand power in the age of influencers
Leigh Temple, Managing Director, Influencer UK, Brainlabs
Francesca Starling, Senior Global Brand Manager, Designer Parfums
Hear from Designer Parfums as they share their experiences navigating trends, fans, and creators, discussing how to build impactful, creator-led partnerships. Leigh and Francesca discuss how to safeguard brands while embracing creativity and the unexpected, and how data can give you the social edge to cut through and connect.
