Brainlabs named 2024 Google Agency Excellence winner for Creative Coverage in EMEA

We’re delighted to share the news that Brainlabs has been named the 2024 Google Agency Excellence Awards winner for Creative Coverage in EMEA. This award recognises our use of video assets and campaigns to reach target audiences in the moments that matter and the incredible work our teams carried out for our client, Tom Ford.

Through rigorous testing of Google’s Demand Gen and Video Reach Campaigns, our teams have demonstrated their dedication to pushing boundaries and achieving measurable success in video advertising, showcasing our unique ability to combine creativity with technology for high-performance results.

Our award-winning approach focused on maximising audience reach and engagement through a blend of video assets, targeting strategies, and a robust measurement framework. We’ve seen significant results across brand awareness, consideration, and even sales, proving the value of our innovative approach.

Speaking on the win, Brainlabs’ Deputy Managing Director, Programmatic UK, Alex Glover said:
“Our dedication to exploring Google’s AI tools across the marketing funnel has paid off. The Tom Ford campaign is a prime example of how this innovation can drive success, and this award is a recognition of our team’s dedication to testing, our collaboration with Estee Lauder and Tom Ford, and our unwavering commitment to pushing the boundaries of Video & Display through the funnel.”

A huge congratulations to all other winners and finalists on their entries!

Read more about the 2024 Google Agency Excellence Awards here: https://agencyexcellenceawards.withgoogle.com/intl/en_emea