Brainlabs speak to Adweek about how advertisers rebuild their Search strategies as Google’s AI search engine grows

Google’s AI search engine, AI Overview, has revolutionized online search by integrating videos and images, and encouraging complex queries. Traditional SEO methods are becoming obsolete, with an expected 25% decrease in organic traffic. Although the ad industry hasn’t yet established best practices for AI-powered search, innovative marketers are already adapting. 

Jeremy Hull explains to Trisha Ostwal why brands that are bringing creative imagery into the same wheelhouse as their SEO will be the early winners “Brands that are able to bring together their video and image assets into the same strategy as their SEO are the ones taking an early lead in AI Overview,” said Jeremy Hull, chief product officer of Brainlabs. “It will mean creating more videos, and that’s a big lift.”

“Others are experimenting with trying to make sure their sites show up when people search using long-tail keywords (i.e., phrases above four or five words), such as, “I live in Texas. What are ideal weekend getaways with my family?” As these questions get more detailed, marketers have to make sure their websites contain the right information about their products and services.”

Read the full article in Adweek here.