With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize you...
The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, according to a report from Gartner Inc., 63% of marketers...
There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies by 2023, this is a crucial year to get your data ...
The history of Web Analytics in an emblematic light reads nothing less than a Hollywood flick. Just like in a movie, when the long-forgotten hero comes back to life to prevent doomsday, in Web Analytics, Server-Side tracking has made a ...
Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this momentum is snowballing with more and more changes ...
It’s Valentine’s day and love is in the air... But so is a life-threatening virus, so maybe best to stay inside, grab some snacks and cosy-up in front of your favourite rom-com to learn all about the importance of first-party data. Sorry, w...
The recent launch from the Google analytics stable is a highly improved version extending beyond Universal Analytics. It completely changes the way data is collected, stored, filtered, and finally reported. Google analytics 4.0 or simply GA4 is heav...
Hurrah, Google Analytics 4 is out! But what does that mean for marketers exactly? Google happens to be billing this launch as the future of analytics... which sounds like a pretty big deal! Here's everything you need to know: What is Google An...
How to level up your basic GA reports and diminish wasted spend Before we can ascertain why certain things are (or, more poignantly, aren’t) happening on a website, we have to be able to interpret what is happening – cue Google Analytics (GA). GA...
For the search beginner, the universe of Google tracking and reporting tools can be befuddling and overwhelming. Google Analytics, DataStudio, Google Ads, Tag Manager – all of these Google platforms provide or display different data in different way...
