The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, according to a report from Gartner Inc., 63% of marketers...
There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies by 2023, this is a crucial year to get your data ...
This script makes comparing bidding strategies quick and easy: and even better, it’s cross-channel!Last year, we published a script to help you compare and monitor performance of manual, automatic and Smart Bidding strategies and take a bit of the s...
Getting reports for your campaigns in the Search Ads 360 platform is a bit of a hassle, so here's a script that makes it much easier to pull reports into Google spreadsheets. All you need to do is complete the credentials setup in Google Cloud C...
Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do? As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sat down with our cross-channel expert James and ana...
Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 has some game-changing features for businesses looki...
Search Ads 360 and Display & Video 360, in conjunction with Campaign Manager, allows you to achieve every digital marketer's dream: showing the right person the right ad at the right time at the right cost. Like most dreams, making it come true ...
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devices, YouTube, Gmail and other affiliated networks. ...
Search Ads 360, formerly known as DoubleClick Search, is a powerful search management platform built for advanced campaign management and reporting. It integrates Google Ads, Bing Ads, Yahoo! Japan, Yahoo! Gemini and Baidu all in one interface. This...
The MarTech and AdTech landscape is complex to say the least. And in a world of walled gardens and increasingly complicated data regulations, a single-stack approach is the way to go. That's where Google Marketing Platform comes in. It’s a suite of ...
