Dragon’s Den star Steven Bartlett had a slap on the wrist last month after featuring in adverts for health brands Huel and Zoe. Seemingly harmless, but the entrepreneur didn’t disclose that he’s an investor in both products. As is becoming more freq...
Influencer marketing used to only work in a certain way. Creators would be part of a specific vertical and advertise products in that vertical to their followers. What is a vertical? A "vertical" in the influencer world is essentially a nic...
Summer 2024 has been the summer of sport. Yep, football, tennis, cricket, and many more have taken over our screens. And, one of the most highly-anticipated events of the year has come to a close. Of course, we’re talking about the Paris Ol...
Social brand persona is the most pivotal part of your social media marketing. Period. This is especially the case on TikTok. And in 2024 as audiences are still moving away from flawless, curated feeds, viewers are looking for distinct, completely...
Affiliate marketing has been around for a while now (the Amazon affiliate program began in 1996!). What started as product links crammed into articles has evolved into lucrative careers for bloggers and influencers and an effective marketing strateg...
How do you succeed in influencer marketing in 2024? Brands must be ultra fast, fluid, and instinctive. They must think on their feet and react to changing social media platforms and shifting consumer behaviors. Sometimes “strategy”...
The Cannes Lions International Festival of Creativity is the world’s leading festival celebrating global ingenuity, innovation, and trends across the advertising and communications industries. Yes, we attended. Yes, we have a lot to say abo...
We all remember the deinfluencer movement that took over social media in early 2023. The panic of influencers sharing truthful opinions of brands, pushing back on constant product promotion, and calling out overconsumption. At the ...
There’s no doubt that AI is here to stay (and we’ve only tipped our toe into its true potential). With influencers, AI tools are already becoming a part of our daily ritual… more on this later. One of the newest AI integrations to emerge is comin...
Everyone’s talking about the potential TikTok ban in the U.S. Lawmakers argue that TikTok's ownership by Chinese tech giant ByteDance poses a security threat and fear they’re handing over U.S. data. TikTok denies these allegations, but Pres...
