Social brand persona is the most pivotal part of your social media marketing. Period. This is especially the case on TikTok. And in 2024 as audiences are still moving away from flawless, curated feeds, viewers are looking for distinct, completely...
Affiliate marketing has been around for a while now (the Amazon affiliate program began in 1996!). What started as product links crammed into articles has evolved into lucrative careers for bloggers and influencers and an effective marketing strateg...
How do you succeed in influencer marketing in 2024? Brands must be ultra fast, fluid, and instinctive. They must think on their feet and react to changing social media platforms and shifting consumer behaviors. Sometimes “strategy”...
The Cannes Lions International Festival of Creativity is the world’s leading festival celebrating global ingenuity, innovation, and trends across the advertising and communications industries. Yes, we attended. Yes, we have a lot to say abo...
We all remember the deinfluencer movement that took over social media in early 2023. The panic of influencers sharing truthful opinions of brands, pushing back on constant product promotion, and calling out overconsumption. At the ...
There’s no doubt that AI is here to stay (and we’ve only tipped our toe into its true potential). With influencers, AI tools are already becoming a part of our daily ritual… more on this later. One of the newest AI integrations to emerge is comin...
Everyone’s talking about the potential TikTok ban in the U.S. Lawmakers argue that TikTok's ownership by Chinese tech giant ByteDance poses a security threat and fear they’re handing over U.S. data. TikTok denies these allegations, but Pres...
Sixty per cent of marketers will be increasing their influencer marketing budget throughout 2024. Influencer rates and usage fees are now scarily high, probably because influencer marketing is still driving substantial results. In fact, our data sho...
A common problem is arising time and time again among global brands who are utilizing influencer marketing. With the rise of the creator, and more brands than ever before on social, it’s becoming harder than ever to create fresh, dynamic content ...
The luxury landscape has shifted drastically over the last 5 years, with new audiences demanding fresh marketing approaches from brands. Our experience creating disproportionate cut-through with global challenger brands and ambitious luxury newc...
