BeReal, the self-proclaimed "anti-Instagram" has made its first move with brands and celebs. The big question - will it be worth the investment for brands? Growth Director for Brainlabs Influencer in the UK Helen Clow, spoke to Jack Benjamin a...
TikTok has announced new compliance measures to meet Europe’s new online regulations following the introduction of the Digital Services Act. Brainlabs' Costas Tsiappourdhi shared his thoughts with Adweek’s Stephen Lepitak on the resulting changes...
How to build brand love and drive sales through the power of niche communities. The full-funnel power of influencer marketing is winning over CFOs. Want a slice of the cake? Learn how to become a Community Champion on social from eight...
De-influencing represents a sleeping giant our industry needed to wake "A rebellion". "The birth of the anti-ad"."The death knell for influencers". Just a few contentious terms you’ll find if you Google "what is de-influencing?". After more di...
How to Turn TikTok Presence into Tangible Value TikTok is changing – and the landscape of fashion with it. How can fashion brands use TikTok now to inspire new audiences and create tangible value? TikTok is becoming the new centre of gravi...
