The argument of data versus creativity has been plaguing marketing for some time now: as digital marketing nudged in on traditional agencies’ turf, there was an outpour of support for the creative side of things. Thankfully, most opinion pieces are ...
Running a business in 2008 was pretty terrifying. Everything felt abstract, the potential impact on my business was unknown, and the future was completely uncertain. But having made it through it, I think there are some things we learned du...
As the COVID-19 pandemic continues, industries across the board are having to reinvent themselves to cope with the changing consumer landscape – and many in unexpected ways. Understandably, many are reassessing their digital marketing strat...
Black Friday is just around the corner, and the holiday season is nearly upon us. This is a crucial time for retailers, full of opportunities for maximising sales. Is your digital marketing strategy up for the task? To help you prepare, ...
The cookiepocalypse and Intelligent Tracking Prevention… also known as the digital marketer’s modern-day nightmare. But do they really need to be? Measurability has long been the pillar of digital marketing, and now we're on a trajectory moving a...
Campaign launched its first ever Performance Marketing 360 conference this month. And they invited none other than our founder and CEO Daniel Gilbert to deliver a talk. The event places a special emphasis on the importance of data, automation and per...
The recent wave of in-housing is the inevitable consequence of an outdated media trading business model. Why shouldn’t advertisers expect transparency, control, and mutual trust? With the rise of digital, the advertising industry has changed overnig...
One of the most common misconceptions about programmatic is that it's unsafe. Sure, there have been some notorious cases of ad misplacement over the past few years. And it can be pretty embarrassing (or worse) when it happens. Machines are doing mo...
Times are challenging for retailers. The high street is diminishing; ecommerce is growing; Amazon is looming. There are an exceptional few who can make it without a digital presence, but the majority will most certainly need to double down on their o...
Naming things isn’t easy in this industry, from what you call yourself as a company to the way you describe your services. Brainlabs currently calls itself a ‘performance marketing agency’; not too long ago it was a ‘PPC agency’, and before that it w...
