Naming things isn’t easy in this industry, from what you call yourself as a company to the way you describe your services. Brainlabs currently calls itself a ‘performance marketing agency’; not too long ago it was a ‘PPC agency’, and before that it w...
I often get asked why we took on a robot receptionist. Doesn’t that scare our human employees? Am I trying to induce the robocalypse? The main thing to remember about increased automation is that it's synonymous with increased productivity. In other...
SaaS clients have a stereotype of moving really fast and they want results right away. Most SaaS companies love data and willingly dig into their account to find what works and are actively working on how more people could utilize their software. Be...
Programmatic is the future of advertising, particularly in display advertising. As marketers, we always seem to be chasing the next big tactic, competitive edge and a way to influence customers at a cheaper cost. Programmatic advertising is evolving...
This article is a condensed version of my speech at the Festival of Marketing 2017, for all those who suffer from FoMo... The Personalisation Paradox The future of advertising is an exciting, terrifying prospect. It’s not inconceivable that wi...
How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any di...
Programmatic Display is the Wild West of the ad industry. Back in 2014 the ISBA published a pretty damning report on media contracts but it still took a couple of years before the ANA Media Transparency Initiative detailed the commonplace practice o...
