Brainlabs, the high-performance media agency known for its innovative approach to omni-channel media, has appointed Ali Reed as UK-based Chief Growth Officer. Ali will join the UK leadership team, reporting directly to UK CEO Dan Bottiglieri. Ali...
It’s no secret (and honestly, it’s getting kind of boring) that AI is everywhere. Whether you like it or not, AI has integrated into our workplaces, conversations, and daily lives. But what is interesting is its pace. Over the last...
Remember when TikTok was banned in the U.S. for 12 hours? Yeah, that was weird. But what was even stranger was the trend that came ahead of it. Fueled by the fear of losing the platform, influencers toppled authenticity by spilling their deepest ...
We’re excited to announce the appointment of Andy Littlewood as Chief Planning and Data Officer, North America. Littlewood will join the New York office today to supercharge the agency’s planning and data capabilities. Reporting directly to CEO Adam...
Introduction Value-based bidding (VBB) has taken the digital world by storm. In our testing we’ve found, when used thoughtfully, it’s a top choice for achieving high-performance - but there’s a catch. Adoption can be slow on a client by client ba...
The big game is a big deal for a reason. If it’s anything like last year, Super Bowl LIX will have more than 120 million TV viewers, aka 42% of US households. But just because it’s a big deal, doesn’t mean it’s an easy win for every brand that inves...
For a long time now, influencers have been leading the fray on short- and long-form social content. We all know how they have reshaped marketing strategies over the years and just how important they have become to every marketer’s social strategy. B...
I’m inspired by Tom Whitall’s 52 Things I Learned in 2024 (I found number 35 particularly interesting), but one a week really is a lot of lessons. And so, here is my shorter list - just a dozen things (one a month) I have learned in 2024. Ther...
2025 is underway, and in our latest report we reflect on our predictions from last year, and look ahead to what will dominate influencer marketing conversations over the next 12 months. Our creative strategists Hannah Cole, Celeste Houlker, ...
AI is the term on everyone's lips, the headline at every marketing event. But let's cut to the chase: Will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection? In this report, Brainlabs Glo...
