At Brainlabs, data and insights are our backbone - they fuel our strategies and allow us to build high-performance campaigns that overdeliver on targets and expectations. So, we’re honoured that Brainlabs has won the Best Use of Data & Insights ...
On my new journey to work, I keep seeing an ad for a drink that proclaims “don’t act your age; defy it”. I wonder if it is aimed at me, (though it might be that I am not in the desired target market). I am certainly not defying my age. I am re...
In 2024, how should brands be engaging with their audience? The days of simply posting on one (or even two) platforms are long gone. To cut through the noise, reach new customers, and maximize ROI, brands must create high-performance strategies o...
We’re delighted to share the news that Brainlabs has been named the 2024 Google Agency Excellence Awards winner for Creative Coverage in EMEA. This award recognises our use of video assets and campaigns to reach target audiences in the moments t...
How do you keep up with the ever changing state of the gaming industry? Our team of experts have put together this Gaming Trends & Insights Report to answer this question and more. Download our insights to learn more on: What has happ...
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In a high-performance business, whatever your team is called, it is also the team that helps clients’ business growth. In a discussion about the parlous state of the National Health Service in the UK, one commentator remarked recently that nothin...
In a world full of predictable strategies, having The Social Edge can make all the difference. There's no doubt that social media is becoming one of the top platforms for brand discovery, with many global internet users turning to channels l...
At its simplest, any strategy is a longer-term view of a plan, a way of achieving a longer-term objective. Of course that isn’t enough. Anyone can write a longer-term view. What you need, (or otherwise what's the point?), is a winning strategy. A...
October is Black History Month, and every year we see brands scrambling to create content that champions black culture. But, are they going about it in the right way? So many brands churn out content that ends up looking exactly like the rest...
