De-influencing represents a sleeping giant our industry needed to wake "A rebellion". "The birth of the anti-ad"."The death knell for influencers". Just a few contentious terms you’ll find if you Google "what is de-influencing?". After more di...
The recent announcements by Microsoft and Google about their integration of Generative AI into their search engines have caused a stir in the marketing world. We explore the potential impact of Generative AI on search advertising and what advert...
We are delighted to share the news that The Estée Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record. Brainlabs will be working closely with ELC UK&I to create digital-first and data...
SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here. 2023: The Year Pan...
In the exploration of Google Search in 2023, our focus centres on the Performance Max (PMax) campaign type. Through the utilization of our proprietary testing database, Hippocampus, we examine the broader impact experienced by 18 Brainlabs clients a...
In this report, we explore the marketing trends that are expected to dominate strategies in 2023. With the erosion of third-party cookies and the increasing focus on data privacy, brands are urged to invest in a first-party data strategy to adapt to...
Inflation is at an all time high, energy prices are dangerously surging and a global recession is looming. There is a huge responsibility on marketers to help businesses to stimulate growth and help consumers to make the right choices given their new...
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize yo...
We're thrilled to announce the appointment of Divya Gururaj, as our first-ever Global Chief Client Officer. As we continue to grow our footprint around the world, Divya will join as part of the global senior leadership team to lead strategy, new bus...
Did you know you could be losing up to 7% of your total annual revenue on Amazon in the form of chargebacks and shortages? Fears of a global recession have the retail industry facing some of the most challenging financial conditions in recent histor...
