Google, Meta and TikTok alike have all built AI-powered ad tools to manage multiple facets of campaign management, from audience targeting to budget allocation. Yet trust in these tools remains an issue for many marketers. Our Chief Product Offic...
Now more than ever, marketers are noticing the power of Google-like search and creator-style content on social platforms. In light of TikTok and Instagram introducing new search ad formats, some advertisers are questioning whether socia...
Earlier this year, Brainlabs SVP of Strategy & Planning, Venya Wijegoonewardene, spoke as part of a wide-ranging panel discussion at The Future of Brands 2023. The London-based panel revealed that increased time pressures for effectiven...
In the ever-changing realm of digital marketing, artificial intelligence (AI) has emerged as a transformative force. The recent Google Marketing Live event showcased Google's commitment to leveraging AI for full funnel dominance. This document p...
One of Brainlabs’ longest standing clients, British consumer champion Which?, has undergone a major brand refresh to underline its relevance and promote the trustworthy actionable advice it offers to people. Which? has played a big part in ...
In the fast-paced world of PPC marketing, it's easy to overlook the potential of broad match keywords amidst the flood of shiny new product announcements. However, the effectiveness of broad match has significantly improved in recent years, prom...
We’re thrilled to announce the appointment of Adam Potashnick as CEO, North America. Adam will have a remit to build on Brainlabs’ impressive growth across the US and Canada and further cement our reputation as a full-service, digital-first media...
We are delighted to share the news that mobile operator Consumer Cellular has joined our growing client roster in the US. Brainlabs will manage its multi-million retail media, paid search, and paid shopping account. Brainlabs and Consumer Cellula...
AI tech tools that make online marketing more accurate Recent announcements on new AI-powered services have sparked huge amounts of debate in the advertising community, with discussions spanning the accuracy & reliability of new models, the e...
De-influencing represents a sleeping giant our industry needed to wake "A rebellion". "The birth of the anti-ad"."The death knell for influencers". Just a few contentious terms you’ll find if you Google "what is de-influencing?". After more di...
