One month on since Threads’ launch, brands are still finding their feet with Meta’s text-based app, so not having a solid strategy yet is no cause for concern. Brainlabs Associate Director of Paid Social, Carolyn Garavente spoke to Digiday'...
How to build brand love and drive sales through the power of niche communities. The full-funnel power of influencer marketing is winning over CFOs. Want a slice of the cake? Learn how to become a Community Champion on social from eight...
The combination of a more fragmented media landscape, a ‘messier and more confusing’ shopping journey and more fickle consumers means planning across the funnel has never been more complex. But, importantly, we’ve also never had more exciting tools ...
“Meta’s Twitter copycat”, Threads, has attracted much attention from various different brands and marketing companies since its launch on July 5th 2023. Brainlabs’ VP of Paid Social Jonathan Molina spoke to Krystal Scanlon at Digiday and asks, knowi...
Instagram’s Twitter rival, Threads, launched July 5th 2023 after several months of development. Brainlabs’ UK Social Product Partner, Costas Tsiappourdhi, spoke to The Media Leader about it, outlining the new social media platform’s ability to “be a...
Earlier this month, we had the pleasure of co-hosting YouTube Unboxed with our partners over at Google. We explored why YouTube is where the UK chooses to watch the content they love, and how to navigate the dynamically changing video landscape a...
As subreddits and third-party apps continue to go dark in response to Reddit’s proposed API changes, our VP of Paid Social, Jonathan Molina, spoke to Jack Benjamin at The Media Leader all about the impact to advertisers. Jon shared his view...
Thousands of Reddit communities went dark this month. The moderator blackouts are in protest of a new policy, set to come into effect from July 1st, that will charge third-party apps for the use of Reddit’s previously free API. Brainlabs Senior A...
Google, Meta and TikTok alike have all built AI-powered ad tools to manage multiple facets of campaign management, from audience targeting to budget allocation. Yet trust in these tools remains an issue for many marketers. Our Chief Product Offic...
Now more than ever, marketers are noticing the power of Google-like search and creator-style content on social platforms. In light of TikTok and Instagram introducing new search ad formats, some advertisers are questioning whether socia...
