Many people (myself included) got into SEO through the technology and marketing tactics side of things. As our careers progress, we start to find ourselves dealing with leadership in our own company and / or at our clients. As we get even more exper...
We dive into the effectiveness and potential of broad match in paid search advertising. While the digital media landscape constantly introduces new products and features, it's intriguing that one of the most significant improvements in 2022 comes fr...
As advertisers ramp up their spend and customer intent reaches its peak, it's crucial to adapt your marketing approach. We explore various tactics, from scaling up investment in conversion campaigns to leveraging audience data and optimizing your cr...
As with any campaign, the actions an individual brand should take when planning their media strategy for the coming Q4 season will be highly nuanced and impacted by the brand’s own pricing, customer base, marketing cycle and a myriad of other factor...
How to Turn TikTok Presence into Tangible Value TikTok is changing – and the landscape of fashion with it. How can fashion brands use TikTok now to inspire new audiences and create tangible value? TikTok is becoming the new centre of gravi...
The world is changing at a rapid pace and with it the consumer journey is increasingly becoming more complex, with a multitude of touch points in which to connect with your audience. With these touch points come vast amounts of data, and to navigate...
In an automated world of marketing, every advertiser has access to the same suite of automated campaigns, ads & algorithms – and in a short space of time, nearly every advertiser will be using them as media partners limit choices. Read our gu...
Google has announced a further extension to the collapse of third-party cookies - making them obsolete in 2024. Although there’s another 12 months preparation time for the exclusive use of first-party data, it’s still very much going to happen. Star...
We’re incredibly excited that Luis Echevarria has joined us at Brainlabs, to lead our Business expansion across Mexico. Based in Mexico City, Luis will organically expand the relationship with our current clients, as well as expand our client base. ...
With the sun setting on Universal Analytics (UA) and the transition to the alternative GA4 underway, it is crucial for advertisers to act swiftly to preserve the value of their data and stay ahead of their competitors. We explore the timeline of ...
