In 2024, most brands have solid relationships with their audience (and if you don’t, what have you been doing?!). Over the past few years, brands have been finding and developing these online communities. While building them is crucial to s...
Always on… What does this even mean? Well, think about the last time you bought something online. What influenced you to make that purchase? You may have seen a creator promoting the product, researched the reviews, or maybe bought fr...
Dragon’s Den star Steven Bartlett had a slap on the wrist last month after featuring in adverts for health brands Huel and Zoe. Seemingly harmless, but the entrepreneur didn’t disclose that he’s an investor in both products. As is becoming more freq...
Influencer marketing used to only work in a certain way. Creators would be part of a specific vertical and advertise products in that vertical to their followers. What is a vertical? A "vertical" in the influencer world is essentially a nic...
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Summer 2024 has been the summer of sport. Yep, football, tennis, cricket, and many more have taken over our screens. And, one of the most highly-anticipated events of the year has come to a close. Of course, we’re talking about the Paris Ol...
At Brainlabs, we're dedicated to driving exceptional results for our clients. In partnership with G Adventures and Google, our team introduced a transformative YouTube strategy that not only scaled their activity but also enhanced performance an...
Social brand persona is the most pivotal part of your social media marketing. Period. This is especially the case on TikTok. And in 2024 as audiences are still moving away from flawless, curated feeds, viewers are looking for distinct, completely...
We’re delighted to announce that Brainlabs has become the first independent agency to be certified in Reddit Ads Formula, an on-demand learning hub to educate brands and agencies on everything they need to drive maximum success on the platform. ...
Google's plans to drop third-party cookies in Chrome have crumbled. But, what does this mean for advertisers? We've broken down how this pivot will impact brands and customers, and what it means for advertisers trying to stay ahead of the cu...
