Earlier this week, our SVP of Strategy & Planning, NAMER Naomi Wohl Litowitz joined The Female Quotient at CES 2024 for a candid discussion on the importance of direct female-to-female feedback as the cornerstone for women's professional growth...
Google is disabling cookies for 1% of Chrome users today, migrating them into the Google Privacy Sandbox - their new privacy friendly approach to targeting and measurement. This marks the initial step toward the much-anticipated 'cookieless future,'...
At Brainlabs, we don't just follow trends, we pioneer them. Our mission here is to look beyond the big trends everyone is talking about, as we aim to dive deeper on the subtle currents beneath the surface - the 'trends-to-be' that have yet t...
Amazon has announced its plans to introduce advertising next year across its Prime Video platform, supported by IPG Mediabrands. Brainlabs' Managing Partner, Carla Henderson, spoke to Adweek's Stephen Lepitak about the upcoming launch of ads on A...
Many marketers and brands exploring Google's AI-driven advertising solution, Performance Max, are still in the dark about its workings, with those experimenting reporting unexpected outcomes. Our Chief Product Officer in North America Jeremy Hull...
We’re thrilled to announce the appointment of Agnieszka Kosik as CEO, Poland as we continue our global expansion plans. Kosik's initial remit is to focus on rapidly building out the Brainlabs' brand and operations across Poland. In 2024, he...
A strong, foundational data strategy that puts the customer first has never been more important for advertisers looking to get the right message to the right person at the right time. Enter Meta's must-have tool for leveraging first-party d...
Artificial intelligence isn’t ready to replace pilots, but it will simplify flight search, deliver more competitive airfares, and help airlines fly sustainably. Recent advances in the world of machine learning have given us a good sense of what lies...
We’re thrilled to share that Brainlabs has clinched the fourth spot in the Top Large Agencies category in Adweek's Fastest Growing Agencies 2023 rankings. This achievement underscores our relentless dedication to excellence and innovation. It's a te...
We’re committed to helping our clients achieve outstanding results. We've worked hand-in-hand with the easyJet holidays team and Google Marketing Platform (GMP) to uncover new strategies that helped easyJet holidays achieve a remarkable 13% boost in...
