The recent announcements by Microsoft and Google about their integration of Generative AI into their search engines have caused a stir in the marketing world. We explore the potential impact of Generative AI on search advertising and what advert...
In the exploration of Google Search in 2023, our focus centres on the Performance Max (PMax) campaign type. Through the utilization of our proprietary testing database, Hippocampus, we examine the broader impact experienced by 18 Brainlabs clients a...
Google Marketing Live is an incredibly exciting event, especially as it heads into its ninth year and returns to an in-person format. It’s an opportunity to connect with fellow marketers, a chance to provide feedback directly to Google’s product ...
This week Google announced the change that every paid search marketer knew was coming sooner or later - the sunset of Expanded Text Ads (ETAs). With this change, Responsive Search Ads (RSAs) will become the core paid search text ad type for all adver...
In the world of pay-per-click advertising, maximizing return on investment is the name of the game. While that’s technically true of everything in business, it’s especially important in PPC, as you can quickly blow through your advertising budget if...
Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: they did $250k in revenue last month, and the aver...
Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two here. The two synergy ideas covered in this post w...
This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.The whole series is now...
This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post is the first of a series of 3 articles: the last ...
Over the last few years, my mental model for what does and doesn’t rank has changed significantly, and this is especially true for head terms – competitive, high volume, “big money” keywords like “car insurance”, “laptops”, “flights”, and so on. Thi...
