Search Ads 360, formerly known as DoubleClick Search, is a powerful search management platform built for advanced campaign management and reporting. It integrates Google Ads, Bing Ads, Yahoo! Japan, Yahoo! Gemini and Baidu all in one interface. This...
The MarTech and AdTech landscape is complex to say the least. And in a world of walled gardens and increasingly complicated data regulations, a single-stack approach is the way to go. That's where Google Marketing Platform comes in. It’s a suite of ...
I often get asked why we took on a robot receptionist. Doesn’t that scare our human employees? Am I trying to induce the robocalypse? The main thing to remember about increased automation is that it's synonymous with increased productivity. In other...
The need for strategy The pressure for paid search to drive growth has never been greater. Stakeholders are demanding a more strategic approach regarding how their programs are managed. Organizations expect their digital marketing managers to und...
