Brainlabs Explainer: Google abandons third-party cookie deprecation plans

Google abandons third-party cookie deprecation plans


Google’s plans to drop third-party cookies in Chrome have crumbled. But, what does this mean for advertisers?

We’ve broken down how this pivot will impact brands and customers, and what it means for advertisers trying to stay ahead of the curve. Read our explainer below on how to prepare for a future where cookies remain a part of a more complex digital ecosystem.

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