Jon Molina shares his thoughts on the prospect of ads being introduced on Threads

Rumour has it that ads are coming to Threads a lot sooner than expected.  

Brainlabs’ VP of Social NAMER, Jonathan Molina shared his thoughts with Krystal Scanlon at Digiday all about how these ads could work and the value this could bring to marketers.

Speaking on the prospect of ads being introduced Jon said: “For any new social media platform, the challenge is keeping users engaged for the long term. As a result, I wouldn’t be surprised if ad opportunities were to arise in the near future. I’m a firm believer that what will be more impactful for advertisers within the context of advertising on Meta is how this sustained engagement on the platform will fuel the continued development of AI that to date has benefited us from predictive and generative angles.”

Read the full article in Digiday here: https://digiday.com/marketing/metas-threads-expected-to-have-ads-this-year/