Brainlabs speaks to Digiday about the utilization of AI-media buying on platforms
Google, Meta and TikTok alike have all built AI-powered ad tools to manage multiple facets of campaign management, from audience targeting to budget allocation. Yet trust in these tools remains an issue for many marketers. Our Chief Product Offic...
Brainlabs speaks to AdWeek about the convergence of social and search
Now more than ever, marketers are noticing the power of Google-like search and creator-style content on social platforms. In light of TikTok and Instagram introducing new search ad formats, some advertisers are questioning whether socia...
Brainlabs joins panel at The Future of Brands hosted by The Media Leader
Earlier this year, Brainlabs SVP of Strategy & Planning, Venya Wijegoonewardene, spoke as part of a wide-ranging panel discussion at The Future of Brands 2023. The London-based panel revealed that increased time pressures for effectiven...
Google Marketing Live 2023 | Redefining AI: from predictive tool to collaborative essential
In the ever-changing realm of digital marketing, artificial intelligence (AI) has emerged as a transformative force. The recent Google Marketing Live event showcased Google's commitment to leveraging AI for full funnel dominance. This document p...
Brainlabs’ work with consumer champion Which? features in Campaign
One of Brainlabs’ longest standing clients, British consumer champion Which?, has undergone a major brand refresh to underline its relevance and promote the trustworthy actionable advice it offers to people. Which? has played a big part in ...
SEOpinions Q2 2023 | CRO & SEO, AI Chatbots in Search, & GA4
Our VP of SEO, Travis Tallent is back with his latest edition of SEOpinions, giving you all the latest Search insights to cut through the noise. Take me to the full version Here’s what you can expect in the full edition...
Supercharging Broad Match Using AI-Powered Automation
In the fast-paced world of PPC marketing, it's easy to overlook the potential of broad match keywords amidst the flood of shiny new product announcements. However, the effectiveness of broad match has significantly improved in recent years, prom...
Adam Potashnick appointed as Brainlabs’ North America CEO
We’re thrilled to announce the appointment of Adam Potashnick as CEO, North America. Adam will have a remit to build on Brainlabs’ impressive growth across the US and Canada and further cement our reputation as a full-service, digital-first media...
Brainlabs awarded $50M Media Business for Mobile Operator, Consumer Cellular
We are delighted to share the news that mobile operator Consumer Cellular has joined our growing client roster in the US. Brainlabs will manage its multi-million retail media, paid search, and paid shopping account. Brainlabs and Consumer Cellula...