2021 trends your CMO needs to know [upcoming webinar]
It wouldn't be an exaggeration to say that digital marketing shifted pretty dramatically in 2020. To help you prepare for what comes next, our upcoming webinar will cover the top 10 things marketers need to focus on in 2021. Join us on December 1...
Making Gen Z listen: how to tailor your advertising to specific age groups
The focus on online continues to grow. With parts of the world dipping in and out of lockdown and Christmas fast approaching, online shopping is a constant which users can rely on. In fact, U.S. holiday e-commerce sales are expected to increase 33% ...
Google Analytics 4.0 – Powerful New Capabilities
The recent launch from the Google analytics stable is a highly improved version extending beyond Universal Analytics. It completely changes the way data is collected, stored, filtered, and finally reported. Google analytics 4.0 or simply GA4 is heav...
6 psychological principles that every UX/UI designer should know
Understanding the psychology behind what motivates users to take (or not take) certain actions on a site is the backbone of good UX/UI design and, ultimately, increasing your business’ ROI. Without further ado, let’s take a look at some of ...
How to create a site speed report on Data Studio based on Chrome User Experience
Site speed audits have always been great at telling my clients how fast their site is performing. But they also need to know whether their efforts to improve it are paying off. I discovered that by using the Chrome User Experience Report, aka CrUX, ...
Everything you need to know about Google Analytics 4
Hurrah, Google Analytics 4 is out! But what does that mean for marketers exactly? Google happens to be billing this launch as the future of analytics... which sounds like a pretty big deal! Here's everything you need to know: What is Google An...
How to audit a site for structured data & search feature opportunities
Structured data in SEO – often used synonymously with Schema – is a way to mark up a webpage’s HTML to make its content more readable to search engine crawlers like Google, aiding crawlers’ understanding of the content on a page. Structured Data oft...
Preventing employee burnout: 5 successful remote work practices
While remote work opportunities are on the rise, the downside is that employee burnout is also increasing. Remote employees are more susceptible to blurred lines between work and personal space, so employers creating best practices and respecting...
An interview with Brainlabs’ Diversity & Inclusion Director: Leyla Omar
First things first: what do you get up to outside of work? Many would describe me as a hobbyist: a keen netballer, baker, cartoonist and newbie roller skater. I’m currently based in north London, but have done a few stints travelling abroad, whic...