The epidemic of multitasking and technology addiction: are they always bad?
At first glance, multitasking seems like an excellent approach to getting a lot of things done at once. However, studies have shown that human brains are not designed to handle multiple tasks at the same time. Multitasking might even have a negative...
How to use growth models to set realistic PPC goals
Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: they did $250k in revenue last month, and the aver...
Advertising on Twitter: How to use ad formats for a winning strategy
It’s no secret that different types of ads on different platforms produce, well, different kinds of results. Ad formats have their own end goals in mind, and platforms have varying “personalities” that reach a multitude of audiences. For example, th...
What is evergreen content?
Evergreen content. You’ve probably heard the term buzzing around digital marketing and content circles, but what is evergreen content and how do you create it? Below we’ll answer these questions and more, as we’ve laid out just what evergreen con...
Organic traffic down YoY? It’s not what you think…
If your organic traffic has been going down for the last 18 months, there’s lots of possible reasons. But a big one you’re probably missing is ITP 2.1.
Is remote working for digital marketing managers an asset or a challenge?
Is remote working a blessing or a curse for digital marketing managers? We interviewed some of the industry experts to find out…
What makes a good landing page in 2020?
Beyond the COVID banner, past the pop-up discount offer, through the multiple CTA buttons, links and beneath the GDPR statement. There lies a landing page. Sound like a recent browsing experience? With all that clutter, it’s no wonder mo...
Building a T-Shaped skill set for digital marketing
The recent recession has left millions of people out of a job, with many industries uncertain of when or how they’ll return to normalcy. Subsequently, people are searching for new opportunities in industries where they have no previous experience. I...
Maximizing TV ad campaigns with a test and learn mindset
TV advertising has a clear purpose: to drive brand awareness and recognition so that viewers choose one brand over another. But viewing habits are constantly changing, particularly with the rise of digital (not to mention streaming platforms). More ...