Programmatic display: an introduction to Display and Video 360
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devices, YouTube, Gmail and other affiliated networks. ...
Web-based robots.txt parser using Google’s open-source Code
The punchline: I’ve been playing around with a toy project recently and have deployed it as a free web-based tool for checking how Google will parse your robots.txt files, given that their own online tool does not replicate actual Googlebot behaviour...
Search Ads 360: top bidding and reporting features
Search Ads 360, formerly known as DoubleClick Search, is a powerful search management platform built for advanced campaign management and reporting. It integrates Google Ads, Bing Ads, Yahoo! Japan, Yahoo! Gemini and Baidu all in one interface. This...
How to identify SEO competitors
Who hasn’t heard the proverb “keep your friends close, and your enemies closer”? This phrase alludes well to a key aspect of good SEO strategies: knowing who your search competitors are. Your search competition is made up of sites competing for t...
The beginner’s guide to Google Marketing Platform
The MarTech and AdTech landscape is complex to say the least. And in a world of walled gardens and increasingly complicated data regulations, a single-stack approach is the way to go. That's where Google Marketing Platform comes in. It’s a suite of ...
Brainlabs CEO Daniel Gilbert featured on BBC News at Ten
Our CEO Daniel Gilbert was featured on BBC News at Ten to share his views on Facebook targeting. If you missed the segment, watch it below: Facebook, Twitter, and other social media platforms have been reviewing their policies on politica...
Understanding crawl budget with log file analysis
Log file analysis is one of those tasks you might not do often – due to data availability & time constraints – but that can provide insights you wouldn’t be able to discover otherwise, particularly for large sites. If you’ve never done a log ana...
What is content marketing?
In 2013, Nabisco won the internet with a single tweet. That year, the Super Bowl famously suffered a power outage. Between the time the lights went out and then were brought back, their Oreo team managed to create a promotional image, write cop...
US Search Awards 2019: Brainlabs wins Best Large PPC Agency
GO TEAM! Two short years ago, Brainlabs crossed the pond and entered the US market. Now we’re showing everyone we really mean business, with a massive win at the US Search Awards: Best Large PPC Agency.