What is content strategy?
Imagine you’re the first hire to the customer service team in a VC-backed startup. Every week you gain customers, and some of those customers need support. Your job is to manage these requests. Hiring a team would allow you to triage the increasing ...
Brainlabs shortlisted for five awards at the UK Agency Awards 2019!
KA-POW! Can we say five birds with one stone? Yes, please! We've been shortlisted for the following five awards at the UK Agency Awards 2019: Best Agency Culture Biddable Media Agency of the Year Search Agency of the Year Innovative Agency ...
What is a ranking factor?
I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently (naming no names!), and the other is that it’s related to another pet peeve of mine, about ranking factor studies. W...
ScreamingFrog Beginner’s Guide
If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you! A common issue I noticed as an intern was the significant amount of trouble interns had setting up and navigating...
Google Scholar SEO: Indexation & Ranking
In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when I was ha...
Brainlabs and Simply Business win YouTube Works Award
Huzza! Our work with Simply Business has won the Best Use of YouTube for Performance Marketing award at YouTube Works 2019. Watch the video below to hear more about our geographic targeting strategy and spectacular results: https://www.youtube.com/w...
PPC & SEO synergy part 2: landing page testing
This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.The whole series is now...
PPC & SEO synergy part 1: finding efficiencies
This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post is the first of a series of 3 articles: the last ...
Brainlabs at Performance Marketing 360: “It’s time to reunite creative and media”
Campaign launched its first ever Performance Marketing 360 conference this month. And they invited none other than our founder and CEO Daniel Gilbert to deliver a talk. The event places a special emphasis on the importance of data, automation and per...